Business tourism in Italy? A beautiful idea!

Italy is simply the best destination for your next corporate meetings, congresses and incentives (MICE). The Belpaese can easily host millions of business events with more than 13 thousand venues and conference facilities in more than 4 thousand locations, more than 40 exhibition centres and 33 thousand hotels. Business made beautiful thanks to unheard of architectural treasures, unique cuisine and an unforgettable opportunity to experience the Italian La Dolce Vitathroughout its full. All this makes developing business initiatives in Italy an exceptionally beautiful idea!

 

Why should you direct your business events to Italy?

Italy is gaining popularity not only as a leisure travel destination, but also for MICE tourism. MICE arrivals to Italy will reach 8.5 millions by 2030. This is hardly surprising. Located in the heart of the Mediterranean Sea, Italy is easily accessible from any corner of the world with its 31 international airports and offers an excellent climate for investment.

ENIT, the Italian National Tourism Agency, is an organization that promotes Italy internationally as a dream tourist destination since 1919. ENIT is a worldwide organization based in Rome with 28 representations worldwide, including in Poland.

In 2016, ENIT has changed its business structure to allow the optimisation of resources, increased efficiency and effectiveness of promotional activities not only in terms of tourism, but also of the broader entrepreneurship.